A hairdresser displays an enlightening poster on their cashier counter. It says: “If you are happy about our service tell others, if you are not, tell us.”
Reputation is a valuable asset and it is mostly based on what people tell about your business. What do media or the business community say about you? What do customers say?
As web changes the rules of customer service, social media can help you monitoring and influencing the buzz, with positive results on your reputation.
You can use Twitter for business, you can participate in social networks or share your thoughts on discussion boards that attract your audience. You can comment blog posts or write your own blog.
The important thing is that you leverage on all these media to start an honest and positive conversation with your customers. This way, if your customers are not happy, they can tell you. And in case they tell others, at least you know it and you can explain your reasons, apologize or offer the customer a discount on his next purchase. If you know it, you can fix it.
If you are interested in social media, take a look at this post on one of our partners’ blog: it provides you with a complete and handy overview on how to use social media for your business.
For other resources on social media, check out the links at the end of this post on social networking
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